Posts Tagged ‘ microsoft ’

The Power of Social Search: Bing or Google?


I’m a Google Girl, I happen to enjoy all things Google. I almost exclusively use Google for searches, but I know that technology changes and it’s a good idea to challenge your conceptions from time to time. Reading about Bing’s integration with Facebook, I decided to give a Bing a try.

*Note I did this little experiment about 2 months ago, before I closed my Facebook account.

My experiment: I linked Bing to Facebook and searched “andromeda” in both search engines.

First, Bing made me complete a captcha! Shut. The. Front. Door.

Once completed, I was able to retrieve my search results. The Facebook plugin put a ticker on the right side of my screen. It was reminiscent of the ticker found within Facebook and I found it made my screen feel cluttered and claustrophobic. However, collapsing this ticker defeats the purpose of evaluating the new social search features.

My top search results: Wiki article on the Andromeda Galaxy, two scientific articles and a male infertility clinic followed by a preview of an image search. Wedged between my search results and the social plugin was a list of advertisements and a list of related searches. The social plugin? It just provides me with a list of Bing searches that my friends have posted on Facebook. None of this list pertained to my actual search. Instead it was a complete distraction and provided me with nothing useful.

Bing Results

On to Le Goog:

With Google, the “personal” or social search results were interspersed with the regular results. A toggle allows me to view just the personal results if I prefer. My top results were a bit less varied in that it suggested Wiki articles on both Andromeda Galaxy and the television show, as well as an IMDB link. On the side it suggested related searches to expand the search range and below was a quick preview to an image search.

On the landing page there is also a list of search tools that include limiting your search to a particular time frame, dictionary results, reading level, translated pages. While my main landing page has a little less variety, it seems laid out in a more intuitive way. The main search topics are more thoroughly covered but there is also easier access to more complex searches.

Google Results

Now, here’s where it gets interesting.

The “personal” results brought up a search results of all public posts within my Google Plus sphere, but not just any old post – only the ones pertinent to my search. My Googleverse has just been blown out of the water. With a vague recollection that a friend shared an article about Andromeda, I can use the personal results to quickly locate their original post. This search is far more, well, personal.

Google Personal

Sorry Bing, you’re just not there yet. Like Facebook, I feel like I’m being broadcast at rather than customized to. And if you’re out there still wondering how Google Plus can be useful for you? Go circle up a group of people who post on topics that interest you. Your search results will thank  you.

Down the Rabbit Hole


DING!

DING!

DING!

My phone notifications were insistently dinging at me. My hand hovered over my phone as I stopped myself short. I was driving and – immediate safety issues aside – I wanted to model good behavior for my children. When they start driving, I want them to have an example of someone who ignores their phone while the car is in motion.

This thought sent me down quite a mental rabbit hole!

My older son will be driving in 6 years and I wondered just how much technology would be different. Looking back at my life 6 years ago, I can see an incredible evolution. In 2006 I had just delivered a baby. My cell phone was only used for phone calls. I did not use it to text, take pictures, browse the internet or check email. My phone did not connect to any other devices, and while Bluetooth was out there – it wasn’t widely used among my circles.

Today, my phone connects me to my entire life. Email, photography, text, chat, video calls, Google searches, navigation, streaming video. Many new cars today are equipped to integrated with your phone for music, remote start, navigation and a variety of services. I can dial, text and compose thoughts through voice commands on my phone and I’m glued to my Bluetooth headset while driving.

So where will we be in another 6 years? Personally, I think the entire problem of texting and driving will be eliminated by then. I have no access to the secret labs at Apple, Microsoft or Google. It’s pure speculation. The speed of technology evolution is amazing.

Further down the rabbit hole I go….

Will our future look like the Cybermen upgrades found in Doctor Who? Will it be more like the implanted data chips found in Johnny Mnemonic? How about “enhanced reality” leaving a permanent virtual layer over our eyes? Further down the road do you see a Matrix-like submission into virtually-created worlds or a Terminator-like automated intelligence dominance? How about a society without currency, like in Star Trek? What type of future do you see?

Last year I shared this video with friends. One told me he felt this reality was far, far off and cost prohibitive to implement. I told him that this reality is far closer than he can possibly imagine. Today, I think we’re 75% there in retail implementation. There really is an app for almost anything and the cost of computing power has come down so far that “smart appliances” are working their way into the American retail market.

 

Where do you think we’re headed? What type of future do you see? Better yet, what’s the next game changer, industry revolutionizer? I have trouble imagining the next simple idea that will completely change the way we think and how we live our lives. But I know it’s out there.

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