The Power of Social Search: Bing or Google?


I’m a Google Girl, I happen to enjoy all things Google. I almost exclusively use Google for searches, but I know that technology changes and it’s a good idea to challenge your conceptions from time to time. Reading about Bing’s integration with Facebook, I decided to give a Bing a try.

*Note I did this little experiment about 2 months ago, before I closed my Facebook account.

My experiment: I linked Bing to Facebook and searched “andromeda” in both search engines.

First, Bing made me complete a captcha! Shut. The. Front. Door.

Once completed, I was able to retrieve my search results. The Facebook plugin put a ticker on the right side of my screen. It was reminiscent of the ticker found within Facebook and I found it made my screen feel cluttered and claustrophobic. However, collapsing this ticker defeats the purpose of evaluating the new social search features.

My top search results: Wiki article on the Andromeda Galaxy, two scientific articles and a male infertility clinic followed by a preview of an image search. Wedged between my search results and the social plugin was a list of advertisements and a list of related searches. The social plugin? It just provides me with a list of Bing searches that my friends have posted on Facebook. None of this list pertained to my actual search. Instead it was a complete distraction and provided me with nothing useful.

Bing Results

On to Le Goog:

With Google, the “personal” or social search results were interspersed with the regular results. A toggle allows me to view just the personal results if I prefer. My top results were a bit less varied in that it suggested Wiki articles on both Andromeda Galaxy and the television show, as well as an IMDB link. On the side it suggested related searches to expand the search range and below was a quick preview to an image search.

On the landing page there is also a list of search tools that include limiting your search to a particular time frame, dictionary results, reading level, translated pages. While my main landing page has a little less variety, it seems laid out in a more intuitive way. The main search topics are more thoroughly covered but there is also easier access to more complex searches.

Google Results

Now, here’s where it gets interesting.

The “personal” results brought up a search results of all public posts within my Google Plus sphere, but not just any old post – only the ones pertinent to my search. My Googleverse has just been blown out of the water. With a vague recollection that a friend shared an article about Andromeda, I can use the personal results to quickly locate their original post. This search is far more, well, personal.

Google Personal

Sorry Bing, you’re just not there yet. Like Facebook, I feel like I’m being broadcast at rather than customized to. And if you’re out there still wondering how Google Plus can be useful for you? Go circle up a group of people who post on topics that interest you. Your search results will thank  you.

    • Monty
    • August 10th, 2012

    What’s even more entertaining is to ask your Google plus friends from all over the world to do the same search and note the differences on Google’s results.

    Some may terrify some, and some may be similar.

  1. Even if you aren’t logged in, Google would personalise your searches to some extent. Different people living in the same country, could see different Google results despite searching for the same thing.

    This is probably why the kind of people who complain about media bias, don’t usually make the same complaints about search engine rankings. They tend to see what they want to see, and assume that it is what everyone else sees.

    Duck Duck Go and IxQuick are metasearch engines (search engines which base their results on a merge of rankings from several engines), which don’t personalise the search results (because they don’t record the IPs of searchers).
    http://duckduckgo.com/
    http://www.ixquick.com/

  2. Today, I went to the beachfront with my children. I found a sea shell and gave
    it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed.

    There was a hermit crab inside and it pinched her
    ear. She never wants to go back! LoL I know this is completely off topic but I had to tell
    someone!

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