A Simple Idea That Simply Changed Everything


Today is YouTube’s 7th birthday. Happy birthday YouTube!

What an amazingly simple idea, start a website where people can upload and share videos publicly and freely. 7 years ago who could have possibly imagined how deeply this simple idea could permeate and change modern daily life?

Today we use YouTube in most aspects of our lives: entertainment, business, personal and educational. Movies host theatrical trailers both on their website and on a YouTube channel. Businesses create marketing campaigns using viral and quirky videos.  A business can create informational content about who they are, their products and industry specific topics.

Now, more than ever, information is just a few simple clicks away. Just this month, YouTube showed me how to change the camera lens cover on my cell phone (bye-bye scratchy photos) and guided my son on how to sync our Xbox remote to a friend’s console.

For some, the YouTube effect is stronger than others. With millions of views per video, Maru, a playful, mischievous Scottish White Fold seduces the internet on a regular basis. I’m sure his owner is more than a little pleased with his success.  If you don’t know Maru, let me educate you now:

 

As a mom, I share home videos of my children with my grandparents who live across the country. I’m able to find funny jokes, inspiring stories and an army of artistic movies, shorts and videos. From my phone, I can privately upload my sons humiliating themselves in dance and karaoke while publicly posting my parents’ little pocket beagle ferociously attacking a feather. And let me tell you, the feather usually wins. Just this weekend I grabbed this little altercation between them:

 

The growing vlogging community is an incredible artistic outlet. YouTube has become a display case for home animation, video rants, home produced films, fan fiction, cooking lessons, college applications and creative resumes.

As features are added and the technology evolves, I can’t help but ponder about where this is headed. The integration of Google, YouTube and Google Plus allows us to seamlessly share and explore things from all areas of our lives. With Hangouts on Air I could broadcast and record family events that distant relatives can’t attend. Weddings, soccer games, birthday parties – suddenly distance is not such a large hurdle for keeping families and friends connected to each other.

It’s just such a simple concept, create a space where people can share their videos. It’s astonishing how simply this idea has changed the way we do business, entertain ourselves and archive our personal lives. Tell me, how has YouTube affected your life?

 

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